Customer story

Rotterdamse Zaken

Insight and overview in one system

Rotterdamse Zaken works with a network of over 140 partners. They organize events, create content, and connect Rotterdam entrepreneurs. The need for structure grew alongside the number of partners. With a custom-developed CRM system, Rotterdamse Zaken gained a central location where these relationships, activities, and communications are clearly summarized.

A growing network requires a solid foundation

Rotterdamse Zaken is a (networking) platform where entrepreneurs, partners, and organizations connect. With dozens of events annually and a constant stream of content such as articles, interviews, and videos, managing information became increasingly complex. External tools, disconnected documents, and fragmented notes were wasting time and limiting overall control. The organization sought a solution that could grow with their ambitions and offer sufficient peace of mind and clarity for a professional partner network.

Custom CRM for Rotterdamse Zaken

In collaboration with SBA, a CRM system was developed that perfectly aligns with Rotterdamse Zaken’s way of working. The system brings together partners, contact moments, events, and content in a clear dashboard. Each partner has its own profile, linked to relevant activities and publications. This provides not only an overview but also a complete picture of each partner’s engagement.

Daarnaast ondersteunt het CRM‑systeem Rotterdamse Zaken ook bij het in kaart brengen van contracten. Denk hierbij aan afspraken, looptijden en bijbehorende informatie die per partner overzichtelijk zijn vastgelegd. Hierdoor ontstaat meer grip op contractuele verplichtingen en is relevante informatie altijd snel terug te vinden.

Building a solid foundation together

The collaboration with Rotterdamse Zaken was characterized by short lines of communication and collaborative brainstorming sessions. By carefully listening to daily practices, a system was developed that does exactly what it’s supposed to. The CRM now forms the foundation for further professionalizing their partner network.

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